Doe Deere’s childhood was like any other, however she wanted to be different. At a young age, she knew that she wanted to be unique and out of the box when she became a grown up. She was born in Russia, a strict country but she used her imagination to venture to new places and be herself before actually moving away. She has called New York City and California home. When she came to the United States, Doe Deere wanted to do things completely differently when it came to her career. The funny thing is, her career trajectory all started with a simple desire for a different makeup than what was out currently. Her unique desire created what is known today at Lime Crime Cosmetics.
Doe Deere started Lime Crime Cosmetics in the mid 2000s. Lime Crime Cosmetics started out as a shop on ebay, selling a small selection of makeup products that Doe Deere made herself. While Doe Deere was selling on ebay, her brand and the quality of the makeup products started to become very popular. While continuing with the store on ebay, Doe Deere started doing makeup tutorials on youtube. These makeup tutorials became popular and she matched them up with her own makeup products, creating a successful marketing plan.
After the popularity of the youtube channel and the ebay store, Doe Deere decided to move the store to its own website. With its own website, Lime Crime Cosmetics would become a household name and more revenue and profit would come Doe Deere’s way. With the stand alone website, there is no doubt that Lime Crime Cosmetics and Doe Deere saw an amazing jump in sales and the increase in popularity. Doe Deere states that Lime Crime Cosmetics is for the unicorn in every young adult and woman. Lime Crime Cosmetics reaches tens of thousands of young women, in an effort to get them to enjoy the store.
Doe Deere makes makeup that is colorful, unique, revolutionary and 100 percent cruelty free. Lime Crime Cosmetics features lipstick, lip gloss, mascara, eye liner, eye glitter and bright nail polishes. The bright colors and the quality of the products draw the customers in every time. Doe Deere prides herself in providing amazing customer service to all of her customers. Doe Deere calls her customers unicorns, a name she called herself early on in life. Doe Deere implemented a look book on the Lime Crime Cosmetics website, showing customers how to use their products. The look book gives customers photos of how to pair their makeup with different outfits and how to do certain makeup techniques. Doe Deere also implemented a chat feature to gives customers the ability to communicate with the Lime Crime staff about order issues or issues with the products. This feature gives customers peace of mind that they can buy products and always have a Lime Crime staff member on hand to talk to. The feature boosted sales and it generated positive publicity for the company and Doe Deere.